High in the misty Chiapas mountains, Xun grew up surrounded by the rhythmic rustle of coffee leaves and the earthy scent of freshly picked cherries from his family’s small plantation. As a boy, he dreamed of one day sharing his family’s harvest with the world, imagining a warm, bustling café where every cup told the story of his homeland. Life, however, was not without hardship—when Xun was just twelve, the sudden loss of his mother left a deep ache in his heart and a heavy weight on his young shoulders. But instead of letting grief close his dreams, he carried her memory as a source of strength, working alongside his father to keep the plantation alive. Now, with the first Coffee Xun truck serving brews from his family’s soil, he envisions a future where that single truck grows into a fleet and his café dream becomes reality—each cup a tribute to perseverance, heritage, and the woman who inspired him never to give up.
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